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Challenge

Insightly’s customers were happy and its CRM solution had top ratings from small businesses, but the company wanted to expand awareness and drive more leads from a general business audience. Metis tackled the challenge with a mix of media relations, customer advocacy, social media campaigns and thought leadership from Insightly CEO and founder Anthony Smith.
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“Metis is an excellent marketing partner. The team understands our business and goals and consistently recommends new strategies to expand awareness and elevate Insightly in a crowded market.”

– Loretta Jones, vice president of marketing at Insightly
Results
Hundreds of new visits to the website and new user sign-ups
Coverage in ZDNet, Forbes, PC Magazine, Small Business Trends, Realtor Magazine, SmallBizTechnology and more
PR and social programs spurred engagement among a community of prospects, customers and influencers
Global client increase spurred company to develop localized versions of product, beginning with Spanish and Portuguese adaptations
 
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About Insightly
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Company:
Online CRM and project management software provider
Industry:
Marketing technology
Location:
San Francisco
Website:
http://www.insightly.com/

Read a guest post from Loretta Jones, vice president of marketing, to learn why customer PR is one of Insightly’s greatest PR and marketing assets and how to make it part of your efforts.

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