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Challenge

Prior to its 2015 acquisition by Blackberry, WatchDox wanted to expand the reach of its secure mobile collaboration technology into Europe, the Middle East and Africa (EMEA). After WatchDox opened its EMEA headquarters in London, the company needed to increase awareness and generate leads in the target regions.
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“During our five-year relationship with Metis, our PR team has consistently earned coverage to support WatchDox’s growth and evolving business goals – most recently expanding awareness in the U.K. and EMEA and driving leads in these key regions.”

– Ryan Kalember, chief product officer, WatchDox
Results
Placed dozens of contributed articles and secured ongoing guest spots, driving qualified website visitors who engaged on the site longer than those driven from  paid media
Secured briefings with security and tech trades, resulting in third-party coverage from Computerworld UK, Computing UK, IT Wire and other publications to augment content coming directly from WatchDox
Blogged about key EMEA trends and news, driving momentum and attracting new website visitors
Jumpstarted influence in the EMEA region
 
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About WatchDox
WatchDoxLogo.png
Company:
Provider of enterprise file synchronization and sharing (acquired by BlackBerry)
Industry:
Security
Location:
Palo Alto, Calif.
Website:
http://www.watchdox.com

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